When you’re launching whatever it is you’re launching, it’s important to introduce your brand to the world with the kind of gusto that will really get people hooked. Whether you’re selling a product, service, or experience, it’s imperative to have a carefully crafted, inventive launch marketing plan that identifies all of your possible opportunities to reach your target market. We then take it a step or two further to lay out an intentional strategy for turning browsers into buyers over an introductory period leading up to and immediately following your launch.